Roasting in the Deep

Alex Pereira inherited the Sitio from his parents in 2015, and has dedicated his life to producing high-quality coffee ever since. Alex started by selling his coffee to multinational traders to be used in blends, meaning all his hard work and dedication was never credited. This began to change when our good friends at Legender cupped his coffee and highlighted a single-farm lot of great quality.

Now, Alex focuses on post-harvesting practices, and he can deliver such a high-quality that he can now charge a premium for his hard work, which we’re delighted to pay.

Serra de Minas is a region known for higher quality due to altitude, soil and growing practices. Most producers in the region are aware of the potential that exists, and eager to join quality programs, despite their relatively small production levels, when compared to huge coffee farms. In order to overcome this barrier, many small-scale producers process the dry cherries in a shared dry mill to overcome this, which has facilitated access and logistics for small lots, meaning we can enjoy more coffee like this, from this wonderful region.